Betty Halbreich, revered by the elite of New York and beyond, passed away on August 24 at the age of 96 in New York. Halbreich, known as one of the world’s most famous personal shoppers, was instrumental in transforming the search for the perfect outfit into a deeply personal journey. Her passing marks the end of an era in the fashion industry.

A Discreet Fashion Icon

Operating from her discreet office in Bergdorf Goodman, Halbreich dressed everyone from debutantes to Hollywood stars and political figures. Her client list included the likes of Estée Lauder, former First Lady Betty Ford, and actresses such as Lauren Bacall and Meryl Streep. Despite her fame within elite circles, she remained largely anonymous to the general public until later in life.

The Transition to National Fame

In her 80s, Halbreich gained national recognition through the documentary “Scatter My Ashes at Bergdorf’s” in 2013, followed by her well-received memoir “I’ll Drink to That: A Life in Style, With a Twist.” Her expertise in personal shopping made her a go-to figure for New York’s rich and famous, and her influence extended to films and TV shows, including “Gossip Girl” and “Sex and the City.”

A Life Steeped in Style and Grace

Born in Chicago in 1927, Betty Halbreich’s life was steeped in fashion from an early age. She married Sonny Halbreich in 1947 and moved to Manhattan, where she became deeply embedded in the city’s social scene. Despite personal challenges, including a tumultuous marriage, Halbreich’s resilience saw her become a leading figure in fashion consultation, working until just months before her death.

Her Enduring Legacy

Even in her later years, Halbreich’s influence remained strong. She continued working at Bergdorf Goodman until May of this year, and her new book, “No One Has Seen It All: Lessons for Living Well From Nearly a Century of Good Taste,” is set to be published in April. Her legacy as a fashion consultant who brought a unique blend of honesty, style, and personal care to her clients will endure for years to come.