Italian jeweler BVLGARI has named IVE member Jang Wonyoung as its newest global brand ambassador and released campaign images pairing the K-pop star with pieces from the Divas’ Dream collection. The visuals highlight a refined, jewel-like aesthetic designed to appeal to a younger international audience.

Announcement and campaign
BVLGARI announced the appointment and unveiled official photos showing Jang wearing earrings, necklaces and rings from the Divas’ Dream line. The campaign’s styling emphasizes timeless glamour with a modern pop sensibility.

Why BVLGARI chose Jang Wonyoung
The brand cited Jang’s bright energy, positive attitude and growth mindset as qualities that align with BVLGARI’s image. Jang expressed excitement about the partnership, saying she hopes it will allow her to explore new creative possibilities.

Upcoming appearances and events
BVLGARI confirmed Jang will appear at the house’s Kaleidos exhibition in Tokyo next month and will take part in related events and activations tied to the campaign.

What this partnership means
For BVLGARI, the collaboration strengthens ties to younger, global consumers and reinforces the luxury house’s focus on contemporary cultural relevance. For Jang, already prominent in international fashion campaigns, the role further cements her status as a leading K-pop face in luxury markets.