TPW DESK 
Fourth-gen K-pop hits arena scale
JYP Entertainment announced that Stray Kids will embark on their first full U.S. stadium tour next summer, playing Los Angeles, Chicago, and New York. The move follows their record-setting 2025 VMAs performance and solidifies their status among K-pop’s top live draws.
Tour economics and fan engagement
Analysts say the stadium run could gross over $150 million, rivaling BTS’s pre-hiatus numbers. Beyond concerts, the group plans pop-up exhibitions and AR-based fan experiences. Each stop will feature region-exclusive merch and a bilingual setlist to attract both local and Asian-American audiences.
