Annual showcase returns to New York
Amazon confirmed its fall hardware event for September 30 in New York City. The company typically unveils new Echo speakers, Fire TV devices and Kindle updates, with attention this year on how Alexa’s AI upgrades tie into hardware. It will be the first full-scale fall showcase under Devices & Services chief Panos Panay.
Watching for a Kindle surprise
Speculation includes a color Kindle Scribe and refreshed Echos with on-device AI. Last year Amazon leaned on quieter rollouts; in 2025 it has signalled “beautiful new hardware,” raising expectations for a broader lineup.
Why this matters for users in South Asia
Alexa’s Bengali/English bilingual routines, smart-home interoperability and regional content partnerships remain key to adoption. Fire TV improvements and local app support also shape cord-cutting choices for expatriates and students.
Competitive context
Apple and Google have just shipped major OS updates and AI features; Amazon’s pitch will center on ambient intelligence across home devices and TVs. Pricing will be critical if macro headwinds persist.