Australia is set to enforce a pioneering social media ban for users under 16, starting in late 2025. Platforms like Instagram, TikTok, and  Snapchat must take concrete steps to restrict access for minors or face fines of up to AUD 49.5 million. This move, driven by growing concerns over youth mental health and data privacy, positions Australia as a global leader in online safety measures.

Testing Age Verification Technologies

The Australian government has initiated one of the largest trials of age-checking technologies. Options being tested include biometric video analysis, document-based age verification, and AI-powered inference. These technologies aim to balance accuracy, privacy, and usability, ensuring seamless implementation across platforms.

Addressing Privacy Concerns

The legislation mandates that platforms provide alternative methods for age verification to protect user data. Critics argue the measures could infringe on privacy, but officials maintain that the focus is on safeguarding young users rather than collecting personal information.

Challenges and Global Implications

Despite advancements, age-verification technologies face hurdles in accuracy and implementation, particularly for younger users without traditional ID documents. The outcome of Australia’s trial could influence similar initiatives worldwide, shaping the future of digital safety regulations.

Meta, a major stakeholder, is closely monitoring the trial. Its current age-verification partner, Yoti, has shown promising results but acknowledges challenges in meeting the stringent requirements.