Runway drama, bold statements
Supermodels Bella Hadid, Irina Shayk, Ashley Graham and more lit up the 2025 Victoria’s Secret Fashion Show in a high-gloss return, blending nostalgia with new edge. On the runway in New York, they strutted in bold lingerie looks, sheer overlays, and avant-garde wings, drawing applause and headlines alike. The show emphasized inclusion—curvier frames and fuller silhouettes marched alongside classic models. Energy was pulsing, camera flashes relentless, and social media ignited within minutes. Organizers say this edition aimed to rebuild brand buzz after past controversies and reposition VS as both aspirational and accessible.

Backstage tensions, brand rebuild
It wasn’t all glitz. Reports from behind the scenes hint at tight scheduling, wardrobe issues, and friction among stylist teams. Some models reportedly clashed over look orders, while makeup crews scrambled to accommodate last-minute changes. Behind it all, executives are banking on a comeback narrative: beloved faces leading a new VS era. Ambitious marketing is already underway—digital capsules, influencer tie-ins, and themed sub-shows across global markets. Whether this installment cements renewed relevance remains to be seen.