Pop icon stakes claim again
Billie Eilish’s surprise double album The Anthology shattered global records, amassing over 330 million streams on Spotify within 24 hours. The bundle combines re-recorded vault tracks with new originals, marking her biggest release since Midnights.
Eventizing music releases
Eilish’s drop strategy—midnight release, secret tracks, direct social engagement—has turned each album into cultural event. Streaming data confirms that in a saturated market, narrative and fan-interaction drive momentum. Programmers report “Anthology Nights” becoming trending listening-parties worldwide.