K-pop group crosses cinematic lines
South Korea’s rookie boy band BoyNextDoor has released its fifth EP titled The Action, featuring the lead track “Hollywood Action”. The new work leans into a filmmaking motif rather than simply celebrating glitz and glamour.
Strategic branding and creative direction
The band, under KOZ Entertainment, is crafting an identity that mixes youth-driven energy with stylistic nods to Western cinema. Music industry observers say this aligns with K-pop’s broader push into global pop culture, where thematic storytelling and visual ambition play big roles. The group’s steady output—only six months since their previous EP—signals momentum.