The dating landscape is undergoing a transformation as younger generations move away from dating apps like Tinder and Hinge, opting for real-world interactions instead. According to the UK communications watchdog, usage of the top four dating apps has declined since 2023, with Tinder losing 600,000 users, Hinge shedding 131,000, Bumble dropping 368,000, and Grindr falling by 11,000 users.

Analysts link this shift to the changing preferences of Gen Z, a group born between the mid-1990s and 2010. A growing disinterest in app-based dating has been observed, with many young people favoring in-person meetings and organic interactions over swiping.

The Romantic Revival of In-Person Meetings

Luke Brunning, a researcher at the University of Leeds, explains that the idea of meeting a partner in real life has regained its charm among Gen Z. The “meet cute” trope, widely celebrated on social media, has contributed to this resurgence in romanticizing face-to-face connections.

Brunning also highlights safety concerns as a reason for the decline in app usage. Unwanted attention, particularly toward female users, and the overwhelming number of options can make dating apps less appealing.

Apps Struggle to Retain Younger Audiences

Even with the shift toward in-person connections, dating apps have not entirely lost their user base. Companies like Tinder’s owner, Match Group, are working to revamp their platforms to better cater to Gen Z preferences. They are focusing on creating low-pressure and more authentic environments to help users connect.

Despite the decline, dating apps still hold a significant share of young users. Around 18% of 18- to 24-year-olds and a similar percentage of 25- to 34-year-olds continue to use these services. Additionally, niche gay dating apps like Sniffies and Scruff have gained popularity, entering the top 10 of most-used dating apps.