Boosting Business Credibility

LinkedIn has launched a new verification tool for company pages, allowing businesses to display an official badge that verifies their authenticity. This feature aims to reduce impersonation and build trust with users.

Verification Badge Details
The new Verification for Company Pages tool will provide a shield-shaped tick badge next to the company logo, indicating the page is officially recognized by LinkedIn. This move is expected to enhance meaningful interactions on the platform.

Eligibility and Waitlist Process
Initially, some businesses will be pre-approved and receive their badges soon. Others can request verification and join a waitlist, although approval is not guaranteed. LinkedIn will review requests periodically, considering factors like data accuracy and page activity.

Enhancing User Experience
This initiative is part of LinkedIn’s broader efforts to improve user experience. Previous updates include user verification and the Verification for Jobs feature, aiming to ensure job seekers connect with genuine employers.

Future Expansions
LinkedIn plans to expand the availability of verified badges, considering multiple factors to determine page legitimacy. The goal is to have 100 million verified members by 2025, enhancing trust across the platform.