7:52 pm, Wednesday, 15 October 2025

Netflix will stream Spotify video podcasts from 2026

  • TPW DESK
  • 04:51:55 pm, Wednesday, 15 October 2025
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Two platforms test a crossover for shows and audiences
Netflix and Spotify are teaming up to bring select Spotify video podcasts to Netflix starting in 2026, expanding both companies’ reach amid intense competition for attention. Early titles include The Bill Simmons Podcast and The Rewatchables from The Ringer, plus true-crime fare like Serial Killers. The partners describe the first batch as a starting slate, with more genres to follow. For Netflix, this is low-cost, evergreen talk content that can fill programming gaps and drive habitual viewing. For Spotify, it’s discovery: a way to surface star hosts to a global, non-podcast audience and funnel them back to audio feeds. The deal also tests whether podcast video—usually optimized for YouTube—can gain traction inside a subscription entertainment app that emphasizes curation over open feeds.

The playbook will be closely watched. Success hinges on production polish, rights windows, and analytics that show crossover behavior—do Netflix viewers sample episodes and then subscribe on Spotify? Advertising and revenue shares will matter, especially for shows that mix sponsorships with platform support. Expect experiments with companion pages, clips in Netflix’s mobile feed, and playlists that link segments to catalog films. Risks include brand clutter and cannibalization if audiences prefer free, ad-supported channels elsewhere. But in a streaming world reshaped by bundles and cross-licenses, a podcast lane could help Netflix round out its service while giving Spotify more video oxygen without shouldering full distribution costs. If the trial sticks, talk formats—sports, pop culture, interviews—could become a durable pillar inside the streaming grid.

Netflix will stream Spotify video podcasts from 2026

04:51:55 pm, Wednesday, 15 October 2025

Two platforms test a crossover for shows and audiences
Netflix and Spotify are teaming up to bring select Spotify video podcasts to Netflix starting in 2026, expanding both companies’ reach amid intense competition for attention. Early titles include The Bill Simmons Podcast and The Rewatchables from The Ringer, plus true-crime fare like Serial Killers. The partners describe the first batch as a starting slate, with more genres to follow. For Netflix, this is low-cost, evergreen talk content that can fill programming gaps and drive habitual viewing. For Spotify, it’s discovery: a way to surface star hosts to a global, non-podcast audience and funnel them back to audio feeds. The deal also tests whether podcast video—usually optimized for YouTube—can gain traction inside a subscription entertainment app that emphasizes curation over open feeds.

The playbook will be closely watched. Success hinges on production polish, rights windows, and analytics that show crossover behavior—do Netflix viewers sample episodes and then subscribe on Spotify? Advertising and revenue shares will matter, especially for shows that mix sponsorships with platform support. Expect experiments with companion pages, clips in Netflix’s mobile feed, and playlists that link segments to catalog films. Risks include brand clutter and cannibalization if audiences prefer free, ad-supported channels elsewhere. But in a streaming world reshaped by bundles and cross-licenses, a podcast lane could help Netflix round out its service while giving Spotify more video oxygen without shouldering full distribution costs. If the trial sticks, talk formats—sports, pop culture, interviews—could become a durable pillar inside the streaming grid.