Lisa has returned to the music scene with a bold new single, Born Again. Blending the nostalgic grooves of disco with the pulse of electronic pop, the track marks an evolution in her artistry. Featuring the smooth vocals of Raye and a fierce rap verse from Doja Cat, Born Again isn’t just a song—it’s a statement of transformation and self-empowerment.

A New Musical Era

For fans eager to see Lisa expand her musical horizons beyond BLACKPINK, Born Again delivers. The song merges vibrant, danceable beats with deep, introspective lyrics, capturing the essence of reinvention. By incorporating electronic and disco influences, Lisa pushes beyond the expected, crafting a sound that’s as refreshing as it is infectious.

A Visual Spectacle with Medieval Symbolism

The music video elevates the song’s themes, immersing viewers in a visually striking world filled with medieval-inspired aesthetics. Lisa, alongside Raye and Doja Cat, dons a series of intricate costumes—flowing white gowns symbolizing purity, warrior attire signifying resilience, and witch-like ensembles exuding mystery and power. The cinematic visuals and rich symbolism leave room for interpretation, adding layers to the track’s narrative.

Themes of Rebirth and Strength

At its core, Born Again is a song about shedding the past and stepping into a new, stronger self. The track’s lyrics, combined with its dramatic visuals, speak to themes of rebirth, self-discovery, and female empowerment. Lisa’s artistry shines as she embraces a more personal and expressive creative direction, making this release not just a musical comeback, but a declaration of growth.

A Glimpse Into Alter Ego

With Born Again, Lisa offers the first taste of her highly anticipated solo album, Alter Ego, set to drop on February 28. The album’s concept revolves around the idea of alter egos—secondary personas that allow an artist to explore different facets of their identity. Through this creative approach, Lisa is set to unveil a more multifaceted version of herself, moving beyond the persona fans have come to know.

Introducing Lisa’s Alter Egos

In Alter Ego, Lisa introduces a set of unique characters—Roxi, Kiki, Vixi, Sunni, and Speedi—each seemingly representing different sides of her personality. These personas serve as creative avatars through which she can experiment with musical styles, emotions, and storytelling. This innovative approach allows Lisa to express her artistry in fresh and unexpected ways, moving beyond traditional K-pop conventions.

Crafting a New Narrative

With Born Again, Lisa is not only redefining her musical identity but also reshaping the narrative surrounding her as an artist. The track and its stunning visuals invite audiences to witness the power of reinvention. As she steps into this new phase, she challenges industry expectations and embraces her evolution with confidence.

What’s Next?

As the countdown to Alter Ego continues, anticipation is at an all-time high. Born Again has set the stage for an album that promises to be both sonically diverse and conceptually bold. With this release, Lisa proves that reinvention isn’t just possible—it’s necessary for artistic growth. Her journey into self-exploration and transformation is one that fans will undoubtedly follow with excitement.

Lisa’s Born Again is more than a comeback—it’s a fearless reintroduction. And if this single is any indication, Alter Ego is set to be her most ambitious project yet.

Stream Lisa’s Born Again on YouTube:
https://youtu.be/kbEC-AGr9n0?si=RCUUqCPr74ALtDcv