The K-pop group previously known as NewJeans has officially rebranded as NJZ, signaling a new era following their contract dispute with ADOR. The group unveiled their new logo and name through their official Instagram account, introducing a metallic, textured design that stirred immediate reactions online.

Fans praised the group’s bold transformation and futuristic vibe, while others noticed striking similarities between NJZ’s aesthetic and aespa’s established branding. The scratched metal texture and chromatic design elements drew mixed responses, with some accusing NJZ of lacking originality.

“Looks like a knock-off,” commented a user. “It’s too similar to aespa’s concept.” Another wrote, “The kids are talented, but this rebranding feels uninspired.” However, NJZ’s loyal fanbase came to their defense, pointing out that metallic textures are not exclusive to one group.

“Not every silver logo belongs to aespa,” one fan remarked. “NJZ has a completely different vibe,” added another.

This transformation was reportedly necessary due to licensing issues following the group’s departure from HYBE and ADOR. While NJZ has yet to confirm the official Hangul pronunciation, fans speculate it will be “Nyu-Jin-Jeu,” maintaining a close resemblance to the original “NewJeans” name.

Despite the controversy, NJZ remains focused on moving forward. Their first major appearance as NJZ will be at ComplexCon 2025 in Hong Kong, where they are expected to debut new music and showcase their evolved identity.

As NJZ steps into this fresh chapter, all eyes will be on how they navigate their new path and distinguish themselves in the competitive K-pop landscape.