BRAC and the Royal Danish Embassy have partnered to launch the “Rain for Life” initiative, a groundbreaking project aimed at mitigating climate change risks in Bangladesh’s coastal regions. The agreement was signed on December 12, 2024, by Denmark’s Ambassador Christian Brix Møller and BRAC’s Executive Director Asif Saleh at a ceremony in Dhaka.

The three-year initiative, running from January 2025 to December 2027, is backed by a budget of approximately BDT 64 crore (38 million Danish Kroner). It focuses on implementing climate-adaptive solutions for water and agriculture, nature-based approaches, and risk reduction measures. This project aligns with Denmark’s Strategic Framework for Bangladesh 2022-2028 and aims to enhance resilience among climate-affected populations.

Tackling Coastal Vulnerabilities

Targeting the upazilas of Assasuni, Mongla, and Patharghata, “Rain for Life” seeks to address the pressing drinking water crisis faced by coastal communities. The initiative will also empower local farmers to adopt climate-resilient practices in agriculture, fisheries, and livestock, while promoting biodiversity and nature conservation.

By 2027, it is expected that 30% of the climate-impacted population in the target areas will experience improved resilience through these interventions.

Bilateral Partnership for Sustainability

Drawing from BRAC’s experience with DANIDA-funded rainwater projects, this initiative represents a strong bilateral partnership between Denmark and Bangladesh. It underscores both nations’ commitment to fostering sustainable and resilient communities in the face of climate change.

Senior officials from BRAC and the Danish Embassy, including climate experts, participated in the launch event, highlighting the project’s potential to address ecological and social challenges.

Raising Awareness and Driving Change

Beyond local impact, the project aims to raise awareness at national and international levels about the challenges coastal communities face due to climate change. With integrated efforts, “Rain for Life” aspires to create a lasting model for climate adaptation and sustainability in vulnerable regions.